AP style writer, account coordinator and content marketer. My skills include long and short form content writing, press releases, social media, email newsletter campaigns and strategic content implementation across social and print platforms.
BA in Public Relations| Minors in Marketing and Visual Presentation| Ball State University 2015
Sorgi Sports and Pioneer Land Services
Freelance marketing consultant | December 2016 – Current
• As a freelance consultant, I assist small businesses with WordPress website development, content strategy, and social media best practice.
• Design websites and write content with a focus on search engine optimization.
• Plan and implement social media strategy, content marketing campaigns and email newsletter best practice.
Roundpeg- Indianapolis, Indiana
Digital Media Specialist | July 2015 – December 2016
- Created and executed content marketing strategies for a diverse portfolio of clients
- Account managed full-scale content and web design clients
- Wrote weekly blogs on technical, organizational and news related topics
- Executed social media campaigns through organic and paid advertising
- Analyzed data for best practice and new strategies to improve online exposure and engagement
- Wrote and distributed monthly and bimonthly email newsletter campaigns
- Implemented programs for email list growth and increased email community engagement
- Wrote original content for new websites and audited sites for user experience
- Wrote meta descriptions and conducted keyword search for search engine optimization
Herron High School – Indianapolis, Indiana
Public Relations and Communications Intern| June 2014 – August 2014
- Increased social media presence, gained followers and increased organization awareness on social media platforms
- Created and established presence on Instagram and Pinterest
- Built official website calendar and updated community and school events
- Wrote content and designed advertisements distributed in the Indianapolis Recorder
WCRD 91.3 FM – MUNCIE, IND.
Music Director | December 2012 – May 2015
Coordinated and led a team of 20 members
Collaborated in organizing events through community partnerships
Worked closely with team members to maintain professional level content for the station
BALL STATE DAILY NEWS – MUNCIE, IND.
Music Page Director | December 2013 – May 2014
Managed team of 7 authors
Created and edited content for print weekly
Delegated and organized assignments to meet strict deadlines